All Episodes
Episodes
EP 5: It's Not You, it's The Build. What to do If a Launch Flops
Every business has two versions: the storefront people see, and the back office only you see. The workshop where four people showed up, two of them friends. The email rewritten six times that barely got opened....
View Episode
EP 4: No Practitioner is an Island
Not one of the biggest moments in Michelle's business came from an ad or an algorithm. They came from people. A friend who suggested a student acupuncture clinic. A networking group that filled her empty office one...
View Episode
EP 3: The Sentence I Almost Didn't Say
There's a version of what Michelle believes about the body that fits neatly on a website: acupuncture improves blood flow, supports hormone balance, helps with IVF outcomes. All true, and all easy to say. And then...
View Episode
EP 2: Marketing is How Healing Finds People
Posting feels cheap. Selling feels wrong. So a lot of excellent practitioners stay quiet and call it humility. In this episode, Michelle takes that resistance seriously, because it comes from something good: you went...
View Episode
EP 1: Great Practitioners Stay Invisible All the Time. Not Anymore.
You can be excellent at what you do and still be invisible. That was Michelle a year out of school: a fertility acupuncturist with real skill, a brand new office with her name on the lease, and not one appointment on...
View Episode
